Identifying Users

Identifying users is crucial for personalized analytics. The identification process occurs once a user is authenticated in your system.

The `identify` call allows you to pass various parameters to help you recognize users. It's flexible; you can update the call parameters at any time as needed. No parameter is required, though certain identifiers might be more useful than others depending on your needs.

Recommended User IDs

Choose a unique identifier ID per user that must be passed in as ‘userId’. This allows Convertly to store events per user.

Allowed Identify Parameters:

Convertly has additional params you can pass to the identify parameters to let you easily download data about each user. But none of these are required.

- first_name

- full_name

- last_name

- email

For instance, to identify a user upon account creation:

convertly.identify({ 
  userId: user.account_id, 
  first_name: 'Randall', 
  last_name: 'Franson' 
});

In this call, replace user.account_id with the actual account ID of the user. You can also include additional information such as first and last names to enrich user data for more detailed analytics.